How to find, follow, join, and create conversations online.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, November 6, 2007.


icon for podpress  NCR 038: Finding, following, joining, and creating conversations online [26:03m]: Play Now | Play in Popup | Download

Running time: 26:03

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  • New theme music for New Comm Road from Nikolay Simov in Germany.



The Conversation Continuum: Finding, following, joining, and creating conversations online.

A summary of a presentation I gave with Doug Haslam (from Topaz Partners, PRobecast, the Tech PR Gems blog, and Gischeleman’s Blog) at PodCamp Boston 2, held October 26-28, 2007.

I., II. Finding and following conversations

  1. Search on Google Blog Search
  2. Search on Technorati
  3. Use an RSS reader such as Google Reader
  4. Start subscribing and listening to podcasts through iTunes
  5. Subscribe to Google Alerts
  6. Reading blog comments
  7. Jump onto Twitter and establish a presence in Facebook

III. Joining the conversations

  1. Adding comments to blogs and podcasts
  2. Knowing when to respond to comments and when to stay silent
  3. Reaching out in a human voice
  4. Add to the conversation
  5. Building up your network of friends and followers in your online social networks
  6. Become a part of the community

IV. Starting new conversations (blogger relations/outreach)

  1. Personalize your pitches
  2. Think about the best place to reach those content creators? E-mail? Twitter? Facebook? Blog comment section?
  3. Keep your pitches short
  4. Write in a conversational tone — no corporate-speak!
  5. Understand that bloggers aren’t journalists and have different motivations for publishing
  6. Make sure you’re offering something of real value to the blogger and community.
  7. Offer your content in multiple formats — links of video, audio, Flickr photos, page of links, etc.


  • Nikolay Simov, the creator of the new music theme for New Comm Road, wants to know if you “have something that you’d like to say to everyone, everywhere?” If you do, e-mail your message in audio format (no longer than 30 seconds) to nik-DOT-simov-AT-gmail-DOT-com
  • Christopher Penn talks about Google Gears.
  • Marko Kulik reminds me that I didn’t include a link to the list of Google Reader shortcuts in the show notes of the last episode. Here’s that link now: Google Reader shortcuts.



  • This show can also be found on Blubrry.
  • New Comm Road theme music created by Nikolay Simov.


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