Stepping outside podcasting’s echo chamber.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, June 27, 2007.

 

 NCR 034: Stepping outside podcasting's echo chamber: Play Now | Play in Popup | Download

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MEDIA MONITORING MINUTE

• A word from Chip Griffin, CEO of Custom Scoop, New Comm Road’s sponsor.
• For a free trial of Custom Scoop’s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad

LATEST NEWS:

• Recap of Podcasters Across Borders.
• Meeting with podcasters Mitch Joel, from the Six Pixels of Separation, the Twist Image Podcast; Donna Papacosta, from the Trafcom News Podcast; and Terry Fallis, from the Inside PR Podcast.
• Organized by Mark Blevis and Bob Goyetche from the Canadian Podcast Buffet.
• My talk on “Managing Your Social Media.”

* PAB photos from Mark Kulik, host of the pets.ca and photography.ca podcasts.

NEW COMM ROAD MAP
How to step out of podcasting’s echo chamber.

1. Evangelize outside your regular online network. Here are some groups/people/places to start:
   • A club, organization, or religious group that you belong to.
   • A nearby elementary, middle school, or high school. Talk to the teachers or PTO about setting up a podcast for the school or your child’s class.
   • A local college or adult education center. Does the school’s communications program have a class on new media or podcasting? Offer to do a presentation — or teach a class.
   • Your local cable access station.
   • Your municipal officers/politicians. Perhaps create a podcast for someone running for school committee or city council.
   • Your family. Interview a different member of your family each week and turn the interviews into a podcast.
2. Don’t get hung up on explaining the technology at first. Concentrate on the benefits for that person or organization, using the “you know when … ?” style.
3. Dispel the common misconception that you’ll need an iPod to listen to a podcast.
4. Explain podcasting using concepts people are likely to understand quickly. For example:
   • “It’s like Internet radio that you can listen to whenever — and wherever — you want.”
   • “It’s an audio version of TiVo.”
5. Show the people you’re talking to that there are podcasts in the subjects they are interested in. Ask them about their hobbies and direct them to relevant podcasts.
6. If you are presenting on podcasting a conference, really make an effort to be welcoming to newcomers. Seek out their questions. Spend some time with them after their presentation.

OTHER PODCASTS MENTIONED

• Just One More Book
• FrenchPodClass
• ClipPodcast

NOTES

• Visit the New Comm Road Travelers group in Facebook.
• This show can also be found on Blubrry.

MUSIC

• From GarageBand.com: Still Holding On, by Rantings of Eva
• From the Podsafe Music Network: You Don’t Need an iPod, by Uncle Seth

CONTACT US

• Leave your text and audio comments below this post
• Send us audio files or text e-mails to comments-AT-NewCommRoad.com
• Call us on our comment line: (206) 222-9130

Technorati Tags: Boston, Bryan Person, New Comm Road, Custom Scoop, Podcasters Across Borders, PAB2007, Mitch Joel, Six Pixels of Separation, Donna Papacosta, Trafcom News Podcast, Terry Fallis, Inside PR Podcast, Uncle Seth, Just One More Book, ClipPodcast, Vivian Vasquez, FrenchPodClass, Christopher Penn

LISTEN
Running time: 20:59

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