Stepping outside podcasting’s echo chamber.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, June 27, 2007.

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How to step out of podcasting’s echo chamber.

  1. Evangelize outside your regular online network. Here are some groups/people/places to start:
    • A club, organization, or religious group that you belong to.
    • A nearby elementary, middle school, or high school. Talk to the teachers or PTO about setting up a podcast for the school or your child’s class.
    • A local college or adult education center. Does the school’s communications program have a class on new media or podcasting? Offer to do a presentation — or teach a class.
    • Your local cable access station.
    • Your municipal officers/politicians. Perhaps create a podcast for someone running for school committee or city council.
    • Your family. Interview a different member of your family each week and turn the interviews into a podcast.
  2. Don’t get hung up on explaining the technology at first. Concentrate on the benefits for that person or organization, using the “you know when … ?” style.
  3. Dispel the common misconception that you’ll need an iPod to listen to a podcast.
  4. Explain podcasting using concepts people are likely to understand quickly. For example:
    • “It’s like Internet radio that you can listen to whenever — and wherever — you want.”
    • “It’s an audio version of TiVo.”
  5. Show the people you’re talking to that there are podcasts in the subjects they are interested in. Ask them about their hobbies and direct them to relevant podcasts.
  6. If you are presenting on podcasting a conference, really make an effort to be welcoming to newcomers. Seek out their questions. Spend some time with them after their presentation.



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Running time: 20:59

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