How to run a successful blogger relations campaign.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 15, 2007.

icon for podpress  NCR 031: Managing a blogger relations campaign [32:19m]: Play Now | Play in Popup | Download

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Audio comment on managing your social media from Chip Griffin, CEO of Custom Scoop, host of the Disruptive Dialogue podcast, and blogger at Pardon the Disruption:

NEW COMM ROAD MAP: Blogger relations

A discussion, live from Starbucks in Boston’s South End, with Doug Haslam, from Topaz Partners, the Tech PR Gems blog and PRobecast, and the Gischeleman’s Blog.

Five steps to running a successful blogger relations campaign:

  1. Identify the goal(s) of the campaign before you start it — raise awareness, move people to take a particular action, etc.
  2. Try to build up a relationship with bloggers in advance/over time
  3. Read the bloggers’ blogs before you contact them
  4. Send personalized messages
  5. Don’t just pitch the A-list bloggers


Doug talks about how he uses the tools of new media in his PR role at Topaz Partners.

+ From Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.


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Running time: 32:19

Direct download this episode, or listen using the player above!