Six ways to make the most of Technorati.

Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Wednesday, January 24, 2007.

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IN TODAY’S SHOW:

Latest News:
+ PodCamp Second Life taking place from Friday, January 26 - Sunday, January 28 and is being organized by Lynette Young and Jay Moonah.
+ Bryper Bits podcast for your mobile phone being trialled at Bryper.com, using service from FoneShow.com
+ Bryper.com blog named to Todd Andrlik’s Power 150 list for top U.S. marketing blogs.

Comments:
+ Donna Papacosta comments on Episode 23 and my interview with Grammar Girl
+ Jason Van Orden and Christopher Penn comment on Episode 22 and whether people will be willing to pay for content that could be available elsewhere for free
+ Anna Farmery has also sent in an audio comment, but I’m holding it for a future episode.
+ Audio promo from Terry Fallis, who’s podcasting his new book, The Best Laid Plans.

New Comm Road Map:

+ Question from Marko Kulik from Pets.ca and the Photography.ca Podcast originally played on Six Pixels of Separation, The Twist Image Podcast.

Six ways to make Technorati work for you, which will be simulcasted on Six Pixels:

0. Create an account in Technorati

1. Claim your blog(s) in Technorati.

2. Use the Technorati tools and widgets.

3. Set up Technorati watch lists for hot topics that you want to follow.

4. Use all of the various Technorati tag searches to research a topic. Make sure that in the Technorati search box, your drop-down menu shows “in tags” Then, when you do a search, you’ll also see options to search your tags by blog post, photos, video, music, etc. Photo tags pull from Flickr. Video tags pull from YouTube.

5. Understand the difference between a Technorati tag using “in blog posts” and “in tags.” The first includes any mention of your search term in a blog, which is sometimes what you want. However, the “in tags” option will specifically give you results in which someone has taken the active step of categorizing that blog post, photo, or video about the topic your looking for.

6. Use RSS to subscribe to searches — about you (ego surfing), about your clients, about industry topics, or particular tags. This option works specifically for searches of blog posts — in both the “in blog posts” and “in tags” modes. At the top of the search results page, you’ll see the orange RSS logo and the word subscribe. Add that RSS link into your RSS reader!

New Comm Road Citation:

The citation is being given to … me. Podcaster and blogger Dan York has been on a crusade lately asking bloggers and podcasters to include a logo/badge somewhere on their site that he and others can use when blogging about those sites. This badge can help him to promote our blogs and podcasters and offers a good visual identity for our content.

I don’t have one of these badges on the NewCommRoad.com blog or the Bryper.com blog. That will change.

MUSIC:
+ From GarageBand.com: Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.

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Technorati Tags: New Comm Road, Bryper, Bryan Person, PodCamp Second Life, Todd Andrlik’s Power 150 List, FoneShow, Bryper Bits, Donna Papacosta, Jason Van Orden, Christopher Penn, Anna Farmery, Terry Fallis, The Best Laid Plans, Technorati, Lee Hopkins, Mitch Joel, Twist Image, Six Pixels of Separation, Marko Kulik, Lynette Young, Jay Moonah, Dan York

LISTEN:

Running time: 00:26:59

Direct download this episode, or listen using the player below!

 

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