7 Responses

1. C.C. Chapman

   05|Jan|2007 1

   Well my experimentation certainly worked. I haven’t touched the site or said much about it because I was curious how people would discover it, subscribe to it and such. You certainly found what I thought might happen.

   Anyone who is interested the feed is http://feeds.feedburner.com/oneguysthoughts

   Thanks for checking it out.

2. Christopher Penn, Financial Aid Podcast

   11|Jan|2007 2

   Thanks for having me on the show, Bryan!

3. Jason Van Orden

   12|Jan|2007 3

   Chris mentions that in order to get people to pay for your content you have to have something unique that they can’t get anywhere else. I have to respectfully disagree.

   As an online information marketer, I have found that people are willing to pay a premium for content even if they could find it elsewhere for free. This is true for many reasons:

   * People want leadership. If you make yourself trusted source of information, people will pay to have you guide them and tell them what they need to know.

   * Not everyone knows how to find the info for free

   * Many people value there time and would rather pay someone to present the info in a filtered and organized way rather than go looking for it themselves.

4. Christopher Penn, Financial Aid Podcast

   12|Jan|2007 4

   Interesting. I suppose a good part of my view is based on what I will and won’t pay for - which is an admittedly tiny sample size of one. For me, part of the process of acquisition of knowledge is the process of obtaining it. Having it handed to me is good in the short term to get something done, but to master a topic and extract maximum value from it, I personally find that I need to create, extract, or deeply study the topic at hand.

   I’d argue that unique content could definitely command a premium price as long as the value was apparent.

   In the end, it’s all about value, and you’re right that for some people, time is more valuable than money. For me, the process of knowledge very often has more value than the knowledge itself.

   Thanks for the reminder that my sample size is too small!

5. Podcasting Underground | Podcasting Tips for Podcasters

   11|Mar|2007 5

   […] idea for this episode came from a conversation that started when I commented on Episode #22 of the New Comm Road […]

6. New Comm Road » Blog Archive » NCR 024: Best uses of Technorati

   12|Mar|2007 6

   […] comments on Episode 23 and my interview with Grammar Girl + Jason Van Orden and Christopher Penn comment on Episode 22 and whether people will be willing to pay for content that could be available elsewhere for free + […]

7. Financial Aid Podcast Daily Free MP3 Internet Radio » Top 5 Things You NEED To Know To Leverage AppleTV and iPhone in New Media

   22|Nov|2007 7

   […] for someone who’s not technically adept. You get one chance to get them to your content. See New Comm Road 22 and Managing the Gray 20 for more on these […]