Ego-surfing with RSS: what it is, why it’s important for you or your business, and how to do it.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Monday, November 13, 2006.

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IN TODAY’S SHOW:

  • Podcast ID
  • Voice man Lee Hopkins
  • Requests to leave us audio feedback on our comment line (number below)
  • Audio comment from Reid Givens
  • What ego-surfing is
  • Why ego-surfing is important: helps monitor what’s being said about you on blogs and podcasts; crucial in PR and marketing
  • “NEW COMM ROAD MAP”: Ego-surfing with RSS and Technorati
    1. Go to Technorati.com.
    2. In the search box, click the term or name you want to monitor. If it’s a name, it’s usually helpful to put the name in quotes. On the show, I use “Deval Patrick”.
    3. Click the “Search” button.
    4. On the results page, near the top-right corner, you’ll see the RSS logo and a “Subscribe” link.
    5. Click on that link and then copy the URL from the address bar of the subsequent page into your RSS reader — Bloglines, Google Reader, etc., or your personalized Yahoo or Google homepage.
  • “NEW COMM ROAD CITATION”: Boston.com blogs, for failing to enable comments.
  • Show close

* This show can also be found on Blubrry.

MUSIC:

YOUR FEEDBACK:

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LISTEN:

Running time: 14 minutes, 37 seconds

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