Leesa Barnes has brought back her Podonomics podcast, and this week she grills me with five questions about how PodCamp successfully used social media to stage a successful conference — and generate a positive cash flow (we’re putting that money right back into the development of future PodCamps).

At the end of the show I challenge Leesa to stage a PodCamp in Toronto. And by the time this recording was published, I’m pleased to say Leesa had announced she’s doing just that!

Here are Leesa’s show notes:

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The Podonomics podcast highlights corporations and businesses using podcasting and other social media tools to generate sales leads. In Episode 3, Leesa Barnes chats with Bryan Person, one of the organizers of Podcamp Boston, in how they were able to generate a positive cash flow and fill the event beyond capacity using inexpensive social media tools.

Bryan answered these 5 questions:

1. What was Podcamp?
2. What were some of the challenges in organizing an unconference?
3. How did social media play into generating buzz for the event?
4. How did the event turn out?
5. What was your return on investment?

Episode Resources
Podcamp Boston Wiki
Podcamp Boston Metrics
NewCommRoad
Bryan’s blog

Episode Credits
Music by Juggling Suns

Voice by Jay Moonah

 

 Podonomics 003: Leesa Barnes interviews Bryan Person: Play Now | Play in Popup | Download