4 Responses

1. Christopher Penn, Financial Aid Podcast

   03|Jul|2006 1

   I find the name of this service to be greatly amusing.

   http://www.urbandictionary.com/define.php?term=chingo

2. bryan

   03|Jul|2006 2

   That’s true. I should have remembered that! I better have a chat to the creator. We don’t want to alienate our Spanish-speaking audience.

3. Michael Bailey

   06|Jul|2006 3

   First of all, since when do we rule our lives by an entry in “Urban Slang Dictionaries”?

   Secondly, we have already spoken with several spanish and mexican people and they do not think that mychingo is vulgar in any sense, based on the actual contextual usage.

   Lastly, “chingo” is computer jargon for “Chat Lingo” as can be referenced here http://www.sharpened.net/glossary/acronym.php?CHINGO

4. Christopher Penn, Financial Aid Podcast

   13|Jul|2006 4

   We don’t live our lives by an entry in the slang dictionary - BUT if we’re to be audience focused, we have to keep things like that, no matter how trivial or juvenile, in mind. WhatACuteBitch.com would be a perfectly valid name for a puppy breeding web site, but no one would seriously consider that for a brand. ChinChin.com could be a funny name for, I don’t know, a Macromedia flash games site or something, but Japanese visitors might be put off. It’s a funny world out there.

   Chris
   –
   Christopher S. Penn
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