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New Comm Road

Bryan Person’s podcast about the best tools and tactics in new media
Options:

NCR 039: Multimedia conference blogging

Multimedia conference blogging.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, November 13, 2007.

LISTEN

 
icon for podpress  NCR 039: Multimedia conference blogging: Play Now | Play in Popup | Download

Running time: 17:36

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

SOCIAL MEDIA MINUTE

NEW COMM ROAD MAP

* Inspired by a comment and question from Jay Berkowitz, host of the 10 Golden Rules Internet Podcast.

* Good examples of multimedia conference blogs:

Road Map for creating a multimedia conference blog

* Centralized model.

1. Identify your goals for the conference blog. Make them as measurable as you can.

2. Work with an existing blog of the organization.

3. Start getting out the word early through other marketing channels — e-mail newsletter, conference mailing, etc. Be sure to display the URL for the blog prominently in your print material, on your website, and in your e-mail signature.

4. Get content up before the conference itself — with blog posts about things to do in the host city during the conference, hotel deals, podcast interviews with presenters and keynote speakers (Check out Donna Papacosta’s PodcastYourConference.com. )

5. Get the right team together.

6. Use your conference blog as the “hub” but also incorporate other multimedia elements:

  • Twitter feed/Twittergram
  • Flickr photos
  • del.icio.us items
  • Video YouTube/Blip.tv
  • Live video from uStream?
  • Social media news release
  • Audio (use podPress plugin on a WordPress blog)
  • Facebook group or Facebook page
  • Conference/unconference wiki

7. Give out suggested tags (for blogs, Flickr, etc.) that attendees can use when publishing their own content about the conference. Create RSS feeds for these tags and monitor them before, during, and after the conference. During the event, sprinkle in a couple of posts on your main blog that point to content on other blogs and sites.

8. If you blog platform allows it, make good use of categories (”videos” for all videos, ” hotels” for all hotel information, etc.).

9. Use a blog platform that allows multiple authors to post.

10. Make your RSS feeds easy to find your blog and easy to subscribe to.

11. Measurement. Use something like Google Analytics to measure visitors to the blog, incoming links, search terms, etc. Also, find a way to measure engagement — such as with user comments.

12. Evaluate how well you met your original goals.

NOTES

  • This show can also be found on Blubrry.
  • Original New Comm Road theme music created by Nikolay Simov.

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , , , , , , ,

How to find, follow, join, and create conversations online.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, November 6, 2007.

LISTEN

 
icon for podpress  NCR 038: Finding, following, joining, and creating conversations online [26:03m]: Play Now | Play in Popup | Download

Running time: 26:03

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

NEWS

  • New theme music for New Comm Road from Nikolay Simov in Germany.

SOCIAL MEDIA SUGGESTION

NEW COMM ROAD MAP

The Conversation Continuum: Finding, following, joining, and creating conversations online.

A summary of a presentation I gave with Doug Haslam (from Topaz Partners, PRobecast, the Tech PR Gems blog, and Gischeleman’s Blog) at PodCamp Boston 2, held October 26-28, 2007.

I., II. Finding and following conversations

  1. Search on Google Blog Search
  2. Search on Technorati
  3. Use an RSS reader such as Google Reader
  4. Start subscribing and listening to podcasts through iTunes
  5. Subscribe to Google Alerts
  6. Reading blog comments
  7. Jump onto Twitter and establish a presence in Facebook

III. Joining the conversations

  1. Adding comments to blogs and podcasts
  2. Knowing when to respond to comments and when to stay silent
  3. Reaching out in a human voice
  4. Add to the conversation
  5. Building up your network of friends and followers in your online social networks
  6. Become a part of the community

IV. Starting new conversations (blogger relations/outreach)

  1. Personalize your pitches
  2. Think about the best place to reach those content creators? E-mail? Twitter? Facebook? Blog comment section?
  3. Keep your pitches short
  4. Write in a conversational tone — no corporate-speak!
  5. Understand that bloggers aren’t journalists and have different motivations for publishing
  6. Make sure you’re offering something of real value to the blogger and community.
  7. Offer your content in multiple formats — links of video, audio, Flickr photos, page of del.icio.us links, etc.

COMMENTS

  • Nikolay Simov, the creator of the new music theme for New Comm Road, wants to know if you “have something that you’d like to say to everyone, everywhere?” If you do, e-mail your message in audio format (no longer than 30 seconds) to nik-DOT-simov-AT-gmail-DOT-com
  • Christopher Penn talks about Google Gears.
  • Marko Kulik reminds me that I didn’t include a link to the list of Google Reader shortcuts in the show notes of the last episode. Here’s that link now: Google Reader shortcuts.

RELATED NCR EPISODES

NOTES

  • This show can also be found on Blubrry.
  • New Comm Road theme music created by Nikolay Simov.

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , , ,

NCR 037: Learning about Google Reader

Learning about Google Reader and recapping the inaugural Social Media Breakfast in Boston.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Thursday, August 30, 2007.

 
icon for podpress  NCR 037: Learning about Google Reader [18:47m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

NEWS

I recap the inaugural Social Media Breakfast, held at The Pour House in Boston on Wednesday, August 29. You can also check out Social Media Breakfast photos.

I’m teaching an online class at Shel Holtz Webinars called “Monitoring and Participating in Online Conversations.” The class begins on Monday, September 10 and lasts five weeks. It does not take place at a specific time; participate when it’s convenient for you. The class will cover:

  • RSS
  • Using feed readers
  • Blog monitoring
  • Joining in the online conversation
  • Blogger outreach and blogger relations

Register for the class now at ShelHoltzWebinars.com.

NEW COMM ROAD MAP
Getting the most out of Google Reader

  1. Reading posts in list view (river of news)
  2. Share posts of interest — including your own — to a public RSS feed
  3. Share posts via e-mail with your colleagues
  4. Star important posts and those that you want to come back to later
  5. Give posts meaningful tags or labels
  6. Add meaningful feeds in addition to blogs — keyword searches from Technorati or Google Blog search, Flickr photo streams, Google Reader shared feeds, etc.
  7. Take advantage of Google Reader’s shortcut keys
  8. Use the Google Trends feature to better manage your feeds

Thanks to everyone who added their Google Reader tips and tricks via the New Comm Road Travelers group in Facebook:

Rob Cottingham, did we convince you to switch from Bloglines?

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , ,

LISTEN
Running time: 18:47

Direct download this episode, or listen using the player above!

Soup to nuts of starting a podcast: an interview with Scott Monty

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Thursday, August 9, 2007.

 
icon for podpress  Soup to nuts of starting a podcast: an interview with Scott Monty [33:57m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

INTERVIEW

I sit down for a conversation with Scott Monty to talk about the early success of his new podcast, I Hear of Sherlock Everywhere, as well as best practices for planning, producing, and promoting a podcast.

Resources to reach Scott:

E-mail Scott: wsmonty-AT-gmail-com

NEW COMM ROAD MAP
Best practices for planning, producing, and promoting a podcast. We use Scott’s extensive blog post as a guide: “Starting a Podcast? Start here.

  1. Patience and preparation
  2. Editorial plan
  3. Format
  4. Branding
  5. Promoting through people
  6. Not just RSS
  7. Audience feedback
  8. Show notes
  9. Finishing touches

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , , , , ,

LISTEN
Running time: 33:57

Direct download this episode, or listen using the player above!

NCR 035: Learning about del.icio.us

Learning about del.icio.us.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Saturday, July 28, 2007.

 
icon for podpress  NCR 035: Learning about del.icio.us [28:31m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

LATEST NEWS

TOOLS OF YOUR TRADE

From a meetup at the ThirstyBear in San Francisco.

NEW COMM ROAD MAP
How to get the most out of del.icio.us, a social-bookmarking site.

  1. Add “my del.icio.us” and “post to del.icio.us” buttons to your browser for easy bookmarking.
  2. Tag, tag, tag! Use meaningful tags that will help you to find your posts later on, and will be useful for the community.
  3. Add meaningful text and comments in the Notes box.
  4. Build and follow your del.icio.us network, and share meaningful links with them.
  5. Use the “private saving” option in your settings to keep selected bookmarks private, or to share internally or with a client.
  6. Use the subscriptions area to follow tags and keywords.
  7. Export RSS feeds from del.icio.us into your RSS reader.
  8. Incorporate your bookmarks and tags into your blogs.

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , , , , , , , , , , , ,

LISTEN
Running time: 28:31

Direct download this episode, or listen using the player above!

Stepping outside podcasting’s echo chamber.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, June 27, 2007.

 
icon for podpress  NCR 034: Stepping outside podcasting's echo chamber: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

LATEST NEWS:

NEW COMM ROAD MAP
How to step out of podcasting’s echo chamber.

  1. Evangelize outside your regular online network. Here are some groups/people/places to start:
    • A club, organization, or religious group that you belong to.
    • A nearby elementary, middle school, or high school. Talk to the teachers or PTO about setting up a podcast for the school or your child’s class.
    • A local college or adult education center. Does the school’s communications program have a class on new media or podcasting? Offer to do a presentation — or teach a class.
    • Your local cable access station.
    • Your municipal officers/politicians. Perhaps create a podcast for someone running for school committee or city council.
    • Your family. Interview a different member of your family each week and turn the interviews into a podcast.
  2. Don’t get hung up on explaining the technology at first. Concentrate on the benefits for that person or organization, using the “you know when … ?” style.
  3. Dispel the common misconception that you’ll need an iPod to listen to a podcast.
  4. Explain podcasting using concepts people are likely to understand quickly. For example:
    • “It’s like Internet radio that you can listen to whenever — and wherever — you want.”
    • “It’s an audio version of TiVo.”
  5. Show the people you’re talking to that there are podcasts in the subjects they are interested in. Ask them about their hobbies and direct them to relevant podcasts.
  6. If you are presenting on podcasting a conference, really make an effort to be welcoming to newcomers. Seek out their questions. Spend some time with them after their presentation.

OTHER PODCASTS MENTIONED

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , , , , , , , , , , , , ,

LISTEN
Running time: 20:59

Direct download this episode, or listen using the player above!

NCR 033: Building Facebook communities

How to build a community in Facebook.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Saturday, June 16, 2007.

 
icon for podpress  NCR 033: Building Facebook Communities [19:25m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

COMING EVENTS

FEEDBACK
Audio comment from Christopher Penn on Soundtrack Pro.

NEW COMM ROAD MAP
Building a community in Facebook.

  1. Ask the initial question: Is Facebook the right place to build your community? Who’s the audience you’re trying to reach? Are they already on Facebook? Think about your goals. What are your objectives? What does building a community involve? What do you want the group members to do?
  2. Where do you build the community? Around your personal profile or around a Facebook group? There are differences. Groups are more findable and have a higher profile, while individual pages offer the advantage of embedding Facebook applications, and there are hundreds to choose from.
  3. If you are building a community around your personal page, add applications that will engage your community. Two that I’ve seen and like are My Questions and Quizzes.
  4. If you’re using a group, keep it active. Specific tactics include:
    • Start and maintain discussion threads.
    • Appoint officers and give them responsibilities in the group.
    • Schedule and promote events for the group.
    • Send the occasional direct message to everyone in the group to drive them back to the group page and to take an action.
    • If you have photos, add them and encourage group members to comment.
    • Create a good group description.
    • Keep your contact information and Recent News up-to-date.
  5. If you have the budget, consider setting up a sponsored group. It is costly — a minimum of US$50,000 for three months — but enables you to create more dynamic content and control the advertisers on your group pages.

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC
From GarageBand.com: Still Holding On, by Rantings of Eva

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

Technorati Tags: , , , , , , , , ,

LISTEN
Running time: 19:25

Direct download this episode, or listen using the player above!

Organizing events with new media.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, June 6, 2007.

 
icon for podpress  NCR 032: Organizing events with new media [25:28m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE
* A word from Chip Griffin, CEO of Custom Scoop, New Comm Road’s new sponsor.
* For a free trial of Custom Scoop’s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad

FEEDBACK
Text comments:

TOOLS OF YOUR TRADE
Recorded (with thanks to Scott Monty) on Monday, May 21 at a meetup of the BostonTweeters to “say g’day to Paull Young.”

NEW COMM ROAD MAP
Using new-media tools to organize a physical event at the last minute

  1. Need to have built up a network that you can turn to. It’s much easier to get your message out when you have an established network to work with.
  2. Turn to your connectors. Ask them to pass the word in the ways that they know best.
  3. Reach your audience “where it is.”

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC
From GarageBand.com: Still Holding On, by Rantings of Eva

CONTACT US

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Running time: 25:28

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How to run a successful blogger relations campaign.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 15, 2007.

 
icon for podpress  NCR 031: Managing a blogger relations campaign [32:19m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

IN TODAY’S SHOW:

Audio comment on managing your social media from Chip Griffin, CEO of Custom Scoop, host of the Disruptive Dialogue podcast, and blogger at Pardon the Disruption:

NEW COMM ROAD MAP: Blogger relations

A discussion, live from Starbucks in Boston’s South End, with Doug Haslam, from Topaz Partners, the Tech PR Gems blog and PRobecast, and the Gischeleman’s Blog.

Five steps to running a successful blogger relations campaign:

  1. Identify the goal(s) of the campaign before you start it — raise awareness, move people to take a particular action, etc.
  2. Try to build up a relationship with bloggers in advance/over time
  3. Read the bloggers’ blogs before you contact them
  4. Send personalized messages
  5. Don’t just pitch the A-list bloggers

TOOLS OF YOUR TRADE:

Doug talks about how he uses the tools of new media in his PR role at Topaz Partners.

Music:
+ From GarageBand.com: Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.

YOUR FEEDBACK:

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 202-3996

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LISTEN:

Running time: 32:19

Direct download this episode, or listen using the player above!

NCR 030: Libraries and new media

Libaries and new media. Managing your social media.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 8, 2007.

 
icon for podpress  NCR 030: Libraries and new media [37:00m]: Play Now | Play in Popup | Download

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

IN TODAY’S SHOW:

Feature interview with Jeff Scott – manager of Casa Grande Public Library in Casa Grande, Arizona.

NEW COMM ROAD MAP: Manage your social media

Based on an audio comment and question from Doug Haslam, from Topaz Partners, the Tech PR Gems blog, PRobecast, and the Gischeleman’s Blog.

Six steps to managing your social media:

  1. Pick your tools. You can’t use all of them — or at least not all of them every day.
  2. Know when to limit your distractions.
  3. If you need a break, then give yourself some “goof-off time” and go wild (from Ben Yoskovitz at the Instigator Blog). Then, when you’re done, close off those connections and get back to more serious work.
  4. Clean up your RSS feeds
  5. Trust your network.
  6. Have a way to capture your ideas when you’re away from computer. Use a K7.net number (206) or a Jott account.

TOOLS OF YOUR TRADE:

No submissions in this show. Send yours in!

Music:
+ From GarageBand.com: Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.

YOUR FEEDBACK:

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 202-3996

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LISTEN:

Running time: 37:00

Direct download this episode, or listen using the player above!